Veterinary Healthcare Innovator Vetology Welcomes Chief Digital + Marketing Officer 

SAN DIEGO, CA – March 18, 2024 - Vetology, a leading provider of AI-powered imaging in veterinary medicine, proudly announces the appointment of Sommer Aweidah as the company's new Chief Digital + Marketing Officer.  With a wealth of experience in brand architecture and creative marketing, Sommer Aweidah joins Vetology to drive the company's strategic marketing initiatives.

Vetelogy is comprised of veterinarians, board-certified radiologists, and technologists committed to innovation at the intersection of AI and veterinary medicine. Our state-of-the-art AI Virtual Radiologist Report, teleradiology service and mobile ultrasound services are focused on empowering veterinary professionals to do more from the comfort of their own clinics. 

"As Vetology continues to push the boundaries of AI-driven diagnostic imaging, we are excited to welcome Sommer Aweidah to our leadership team," said Eric Goldman, President of Vetology. "Her experience and proven track record in brand strategy, digital marketing, and team leadership make her the ideal candidate to drive our digital and marketing initiatives forward. We look forward to the impact she will make as we continue to innovate and expand our presence in the veterinary healthcare space." 

As Chief Digital + Marketing Officer at Vetology, Sommer will spearhead the company's brand and digital transformation initiatives and lead the marketing strategy.  

"I am honored to join Vetology at such an exciting time in the company's evolution," said Sommer Aweidah. “I am passionate about driving digital transformations in branding and marketing. Vetology offers a unique opportunity to combine my love of technology, creative marketing, and veterinary health care. I look forward to collaborating with the talented team at Vetology to drive meaningful impact and foster growth." 

Ms. Aweidah’s career spans over two decades, marked by notable achievements in brand development, digital marketing, and team leadership. Before joining Vetology, she served as the Creative Marketing Director at Ethos Veterinary Health, where she played a pivotal role in shaping the brand identity and digital client experience for the organization, its vertical service brands, and hospitals. Sommer’s strategic vision and leadership guided the conceptualization, design, and execution of creative strategies, related content, and online client experiences, contributing to the growth and success of Ethos Veterinary Health. Prior to her role at Ethos, Sommer served as the Director of Marketing at IVG Hospitals (Previously named InTown Veterinary Group), where she spearheaded scalable marketing strategies that drove significant revenue growth and established the organization as a thought leader in the industry. With her background in international development, finance, biotech, and a handful of consultancy roles, Sommer brings a global perspective and a passion for addressing societal needs to her creative endeavors. 

Vetology's AI-powered tools and teleradiology services are designed to support diagnostic accuracy, streamline workflows, and empower veterinarians to make informed treatment decisions faster.  

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